After researching the technical and scene conventions of a romcom, I want to start researching about what would be in our brief. I found out that titles cards are typical of a brief, so I want to figure out what they are and all about them!
Title Cards:
What are Title Cards?
Title cards are the text design that appear at the beginning of a film. Title cards give information to the audience about what the movie could be about and establishes the style and tone of the movie. They overall reflect the genre of a movie, which is why each genre has its own title card conventions. Romcom title cards, like other genres, have their own title card conventions that tell the viewers that they are about!
Font and Typography:
Romcom title cards have typical font style and typography they have to follow to convey the tone properly. For example, romcom generally use serif fonts, handwritten fonts, and cursive fonts. These are used to express elegance, playfulness, light-heartedness, and personally romantic. These fonts are used in countless of romcom films.
Color and Background:
The colors and background of a title card make the text readable for audiences and also set the tone. Romcom often use vibrant, warm, or pastel colors to suggest love, happiness, and playfulness. Certain aesthetics romcoms go for can be plain backgrounds, bright or muted colors and each serve their own purpose. For example, plain backgrounds can be used to keep the focus on the text itself. Bright colors are used to evoke energy and romance. In contrast to muted colors that evoke a more gentler, sentimental mood in the audience. Also these title cards are dependent on high contrast for them to stand out and be legible.
Self Reflection:
Learning more about title cards was really fun because this is where I can put a lot of my own creativity. I can make the title card how I desire as long as I follow the conventions of a romcom title card. Soon, I'll start making sketches and drafting ideas so I can use it in my brief with my partner! I'm grateful I learned this information about title card because they were honestly my favorite part about movies. I loved certain designs but I never knew their impact. I wasn't aware that they could convey the tone and mood of the entire film; however, now that I think about it I totally see it! I can't wait to put a title card in my brief!
Sources:
https://www.slideshare.net/slideshow/iconography-and-titles-of-romantic-comedies/82457826
https://www.smashingmagazine.com/2010/10/the-art-of-the-film-title-throughout-cinema-history/
https://beckygroarkesblog.weebly.com/titles-and-credits-conventions.html
https://journal.sciencemuseum.ac.uk/article/choice-of-a-typeface/#main-body