Production: Editing Part 3

 After finishing filming and most of the editing, we moved on to creating the title card for our film. This was a key part of the project because the title card is one of the first things the audience sees. It helps set the tone and gives a memorable first impression. Instead of designing it directly in Adobe Premiere Pro, we chose to use Canva. Canva allowed us more flexibility to experiment with different fonts, colors, and design elements before bringing it into the film.

Font Selection and Challenges

From our earlier research, we knew that we wanted a bold, hot pink title for Competitive Much. This choice was intentional because it reflects the rom-com genre. Bright colors and bold fonts are often used in romantic comedies to create a fun, playful, and slightly dramatic tone that immediately attracts attention.

However, we ran into a challenge when designing the title in Canva. The fonts we originally found during our research were not available on the platform. This meant we had to spend time exploring different font options that could still match the style we were aiming for.

After testing multiple fonts, we decided to use the Norwester font. This font worked well because it had a strong, bold appearance without being too exaggerated or overly stylized. It was not too italicized, which helped keep the title clean and readable. At the same time, it still had enough presence to stand out on screen. Choosing this font was important because it balanced professionalism with the playful tone we wanted for the film.

Developing Visual Ideas

Once the font was chosen, we started thinking about how to make the title more visually interesting and memorable. We didn’t just want plain text on the screen. We wanted something that would stand out and connect to the film itself.

At first, we considered adding simple visual elements, such as a soccer ball or a pair of glasses. These ideas related to different aspects of the film and its characters, but we felt they were too basic and did not add enough personality to the title.

Because of this, we continued brainstorming and looked for a more creative solution that would feel unique.

The Soccer Ball Idea

The soccer ball was an idea we seriously considered because it plays a major role in the film’s opening. Even though it doesn’t represent the characters’ personalities directly, it’s central to the story.

We thought about replacing the “O” in Competitive Much with a soccer ball. However, the Norwester font presented a challenge: the Os were very slim and narrow. Since we chose Norwester specifically for its bold, clean look, we didn’t want to change the font. Fitting a soccer ball into such a skinny O proved extremely difficult.

We even tried drawing black marks on the pink O to make it look like a soccer ball, but it came out poorly and looked messy. In the end, we decided to scrap the soccer ball idea entirely. While it was a creative attempt to connect the title to the film’s opening, the practical difficulties and visual issues made it unworkable.

Incorporating Character Representation

Eventually, we came up with the idea of modifying the question mark in Competitive Much to represent both characters. Instead of using a standard symbol, we experimented with turning it into a combination of objects, such as books and a hockey stick. These elements were chosen because they reflect different traits and personalities within the film.

This idea stood out more than our earlier options because it made the title feel more connected to the story. Rather than just being decorative, the design actually represented the characters and added meaning to the title card. It also made the overall design feel more creative and personalized.

The goal of the title card was to create something bold, fun, and memorable while subtly hinting at the story. Choosing the hot pink Norwester font and experimenting with visual elements allowed us to establish a strong rom-com vibe.